contiguity rate

contiguity rate
*тариф с учетом смежности*
а) рекл., СМИ (тариф со скидкой, предлагаемый средствами массовой информации рекламодателям, поддерживающим смежные программы)
See:
б) рекл., СМИ (тариф со скидкой, предлагаемый рекламодателям за смежное размещение рекламы, т. е. размещения рекламных роликов несколько раз в течение дня или раз в день в течение недели)
See:

Англо-русский экономический словарь.

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